The third is with how we meet our client’s resourcing needs. We’re intentional about this because we want to offer you a depth of expertise in any and all of the PPC channels we’re working with you on, so you have confidence that these platforms are being used to their fullest potential. The average level of industry experience for a client-facing PPC practitioner at Reef is 6.5 years. With this information, we’re together able to develop the right channel mix and messaging for your objectives while also establishing the goals, KPIs and milestones for steering your engagement. We really do take the time to understand your goals, your business and how your customers become your customers what their journeys and buying cycle looks like.
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